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LDIPB
Media Release FOR IMMEDIATE RELEASE 4-18-11 CONTACT: Michelle Estay at (985) 345-9483, estay@ldaf.la.gov
Louisiana Teen Aims
To Be NextSpokesperson For National Milk Campaign
BATON ROUGE — St. Tammany Parish Fontainebleau High School
senior Lauren Zimmerman is one of 27 semi-finalists competing to become a spokesperson in a new nationwide promotional campaign
for milk. As the only semi-finalist from Louisiana, she's looking to rally support from everyone in her home state. Nine finalists
in the "Power of 9" competition will each receive a blog on the website of the national "Got Milk?" campaign,
a far-reaching platform for sharing with other young people the benefits of drinking milk and staying active. Finalists will
also take part in a photo shoot in Seventeen magazine. "I'm proud that Louisiana has such an outstanding candidate in this competition,"
said Mike Strain, commissioner of the Louisiana Department of Agriculture and Forestry. "The Louisiana Dairy Board and
Louisiana's dairy farmers are doing what we can to spread the word about Lauren and help her achieve her goal." For a short
video about Lauren and details on how to vote for her, visit GeauxDairy.com. Voting ends on April 21, and winners will be
announced on May 9. “The dairy industry needs bright and confident individuals such as Lauren to help educate the public as to
the benefits of drinking milk and making good food choices,” said Lanny Conerly, chairman of the Louisiana Dairy Industry
Promotion Board. “We are proud to support her and encourage everyone to vote for Lauren and ask your friends to do the
same.” The Louisiana Dairy Industry Promotion Board is a unit of the Louisiana Department of Agriculture and Forestry charged
with promoting knowledge of the health-giving qualities and dietary values of Louisiana milk and other dairy products and
effectively promoting their consumption. For more information about the Board and its marketing and promotional efforts, please contact
Louisiana Dairy Industry Promotion Board at (985) 345-9483.
| | | April 1, 2011 Contact:
Michelle Estay
985-345-9483
estay@ldaf.la.gov Milk:
“You gotta love it!” Louisiana Dairy Industry Promotion Board's new television commercial, “You gotta love it!”
recently began airing throughout the state.
The commercial featuring Philip Verberne, III, a fifth-generation Louisiana dairy farmer, takes viewers through a day in the
life of a dairy farmer. Filmed on location at Verberne’s family farm in Kentwood, the 30-second spot is also a TV debut
for Verberne’s young granddaughter, Kenadie, who appears walking with her grandfather and helping bottle-feed a calf.
“Dairy farming in Louisiana is truly a family endeavor,” said Mike Strain, D.V.M., Commissioner of the Louisiana
Department of Agriculture and Forestry. “We hope this commercial gives all Louisiana families a glimpse into the life
and commitment of our state’s dairy farmers. They work hard every day to put fresh milk, butter, cheese and yogurt on
our tables. And they do it because they love it.”
The ad is part of a larger campaign by the Louisiana Dairy Industry Promotion Board that also includes print, radio, and outdoor
advertising as well as community partnerships. Under the banner “Milk. The Original Energy Drink.” the campaign
aims to promote the consumption of dairy in the state, positioning milk as a healthy alternative to energy and sports drinks.
To view the new commercial, visit GeauxDairy.com and click on the link provided. The Louisiana Dairy Industry Promotion
Board is a unit of the Louisiana Department of Agriculture and Forestry charged with promoting knowledge of the health-giving
qualities and dietary values of Louisiana milk and other dairy products and effectively promoting their consumption.
“The dairy industry has a deep rooted history in our state and the industry is facing hard times with the rising costs
of corn and fuel compared to the low price they receive for their product,” Strain said. “I encourage the public
to consume three servings of dairy every day; you’ll not only be supporting your health, but you’ll be supporting
your neighbors who are hard working farmers like the Verbernes.” For more information about the board
and its marketing and promotional efforts, contact the Louisiana Dairy Industry Promotion Board at (985) 345-9483. -30-
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| | | | LDIPB Media Release Dec. 14, 2009 Louisiana
Dairy Industry Promotion Board Promotes Trip Giveaway For Four To Walt Disney World Resort BATON ROUGE — Everyone
knows that mice love cheese. Well, it turns out the feeling is mutual. One lucky family of four will win a trip to the park
that Mickey built—Walt Disney World Resort in Florida. The Louisiana Dairy Industry Promotion Board and the Louisiana
Dairy Farmers is partnering with Radio Disney to help promote the contest. "We believe that one original deserves another,"
said Mike Strain, commissioner of the Louisiana Department of Agriculture and Forestry. "Kids love dairy and they love
Disney. So we're promoting this special trip, and we want the winners to milk it for all it's worth!" The magical trip giveaway
package includes airfare for four from New Orleans, hotel accommodations (5 days, 4 nights) at a Walt Disney World resort,
and Park Hopper tickets (4 total, meal plan included) for 5-day access to all of Walt Disney World's parks. To register, participants
can visit GeauxDairy.com and click on the Walt Disney World banner on the homepage. The contest will run until May 31, 2010,
and is open to Louisiana residents only. The winner will be selected on June 11, 2010, during the Tangipahoa Parish Dairy
Day. Mickey
and Minnie Mouse could not be reached for comment, but sources close to the couple report they are energized by the announcement. The Louisiana Dairy Industry
Promotion Board is a unit of the Louisiana Department of Agriculture and Forestry, charged with promoting knowledge of the
health-giving qualities and dietary values of milk and other dairy products and effectively promoting the consumption of Louisiana
milk and other Louisiana dairy products. For more information about the Board and its marketing and promotional efforts, please contact Glenda English
at (504) 915-1552 or Michelle Estay at (985) 345-9483. ### |
Release No. 0071.09 Contact: Office of Communications (202) 720-4623 AGRICULTURE
SECRETARY VILSACK ANNOUNCES PLAN TO BENEFIT NUTRITION PROGRAMS AND DAIRY FARMERS* WASHINGTON, March 26, 2009 - Secretary of Agriculture Tom Vilsack today announced
that approximately 200 million pounds of nonfat dry milk will be transferred from the Commodity Credit Corporation (CCC) to
USDA's Food and Nutrition Service for use in domestic feeding programs. The goal is to help support both low-income families
struggling to put nutritious food on their tables and dairy farmers who have been challenged by high feed costs and low dairy
prices. "President Obama understands that providing food to those in need will help many weather these tough
economic times," said Secretary Vilsack. "At the same time, USDA's disposal plan will benefit dairy farmers, who
have seen markets disappear and prices plummet in recent months, by increasing consumption of milk and other dairy products." USDA has a long history of delivering nutritional assistance through domestic and international feeding programs and
administers 15 domestic nutrition programs that touch the lives of one in every five people in America each day. The nonfat dry milk (NDM) was acquired by the CCC under the Dairy Product Price Support Program. Under this program, CCC
purchases NDM, butter and cheddar cheese at statutorily mandated prices. These purchases support the prices of NDM, butter,
and cheese and the price farmers receive for milk. USDA will make available about 200 million pounds of NDM for
further processing or barter. The acquired products are expected to include items such as instantized NDM, ultra high temperature
milk, cheese, and soups for domestic feeding programs. This includes: -40 million pounds of NDM will be fortified
and instantized, placed into consumer-sized packages, and made available for use in the National School Lunch Program, TEFAP,
CSFP, and FDPIR; -30 million pounds of NDM will be donated to States for further processing to acquire fortified
fat-free fluid milk and macaroni and cheese, for use in the National School Lunch Program; -60 million pounds of
NDM will be bartered for 1% ultra high temperature milk, for use in TEFAP; -20 million pounds of NDM will be bartered
for ready-to-eat, milk-based soups (Creamy Tomato, Cheese), for use in TEFAP; and -50 million pounds of NDM will
be bartered for reduced fat and lite cheeses, for use in the National School Lunch Program and TEFAP. In addition
to the 200 million pounds above, USDA also plans to make NDM available as follows: -at least 1 million pounds on
a competitive basis, for the production of casein; -about 500,000 pounds for use in the McGovern-Dole International
Food for Education and Child Nutrition Program; and -about 1 million pounds for use by the U.S. Agency for International
Development, based on anticipated requests from the State Department. Products should be moving through the supply
chain starting in this spring and continuing through 2009. For more information about the Dairy Product Price Support
Program please visit http://www.fsa.usda.gov. USDA News oc.news@usda.gov202 720-4623
* FEBRUARY 27, 2009 : FARMERS STRUGGLE TO SURVIVE -click here
FOR IMMEDIATE RELEASE
October 21, 2008
CONTACT: michelle@geauxdairy.com
Louisiana Dairy Industry Promotion Board Launches New Campaign:
"Milk. The Original Energy Drink."
BATON ROUGE — Before soft drinks, sports drinks,
energy drinks, ready-to-drink teas and coffees, and bottled water. . . there was good old-fashioned milk. Yet with each new
trend in the refreshment market, the classic glass of milk risks getting lost in the mix. The Louisiana Dairy Industry Promotion
Board sees this crowded marketplace as an opportunity, and has launched a new $130,000 campaign themed "Milk. The Original
Energy Drink." to bring Louisiana consumers back to milk.
"Without the massive budgets of the other commercial
beverages, we have had to work smarter," said Lanny Connerly, dairy farmer and chairman of the Louisiana Dairy Industry
Promotion Board. "The campaign plays off the aggressive positioning of the energy drinks to show how milk stacks up even
better."
While prior campaigns have targeted primarily women between the ages of 25 and 54, this new campaign
is aimed at tweens, teens, young adults, and mothers of young children, trying to retain milk drinkers before they switch
to other beverages.
The campaign includes advertising through outdoor boards, radio, cinema, and print. Cinema
ads, for instance, reach the younger audience as they sit and socialize before a movie. The board is also introducing a guerilla-marketing
component, using unconventional methods to get the message out. For instance, basketball goals mounted to the back of dairy
delivery trucks reinforce the "original energy drink" theme. When parked, the trucks could even spark an impromptu
game of basketball.
"People respect the nutritional benefits of milk, especially calcium, but research shows
that the average American diet still falls short of the daily recommendations for milk and dairy products," said Michelle
Estay, assistant commissioner of marketing and agro-economic development at the Louisiana Department of Agriculture and Forestry.
"The new campaign puts milk head-to-head against the trendier drinks in terms of health benefits, taste, and cost,"
she said. "It also shows how cool milk really is."
The Louisiana Dairy Industry Promotion Board is a
unit of the Louisiana Department of Agriculture and Forestry, charged with promoting knowledge of the health-giving qualities
and dietary values of milk and other dairy products and effectively promoting the consumption of Louisiana milk and other
Louisiana dairy products. The board engages in various advertising and promotion programs, school nutrition education programs,
school food service programs, and retail marketing programs.
For more information about the Louisiana Dairy Industry
Promotion Board and its new campaign, please contact us at michelle@geauxdairy.com
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